Challenge
The most complex part was elaborating on a distinctive brand identity that perfectly resonates with the company’s vision and sticking to it across the site. Our team had to create a website that directly immerses the customers into the posh ambiance of vacation by dint of appealing visuals, typography, and color palette. On the functional side, it was crucial to craft the website according to UI/UX principles to make it user-friendly and intuitive, ensuring seamless navigation and making it easy for users to find the perfect tour or premium apartment.
Solution
Our team meticulously crafted the brand guidelines that served as the foundation for the UI/UX design. We diligently chose typefaces, picked the color palette, and designed distinctive elements to make the website stand out. The carefully thought-out functionality, including the search bar, search results, booking, calendar, and menu, ensures smooth website navigation and allows search for tours or apartments, get comprehensive information, and book effortlessly. Therefore, we delivered a captivating and fully functional website that aligns with the brand’s identity and resonates with the target audience.
