UI/UX Design & Full-Stack Development for the Leading Yacht Manufacturer

Revamp the outdated website into a comprehensive and sophisticated one, showcasing bespoke craftsmanship in crafting exquisite yachts for discerning UHNWIs while reflecting the brand’s identity to elevate the digital presence to sell multi-million yachts, foothold in the yacht market as an undisputed leader, and attract yacht enthusiasts appreciating the pinnacle of luxury yacht construction.

Challenge

We had to revamp the outdated and ineffective website while closely collaborating with the client’s marketing team, ensuring alignment with the brand’s niche market position and resonating with its target audience of high-net-worth individuals. It was crucial to precisely pinpoint the discerning clientele’s pain points to effectively address them, driving the yacht acquisitions. The challenges we faced were to collect extensive target audience data to successfully respond to their needs and to reflect the luxury brand identity through a minimalistic approach.

Solution

Yacht websites play a pivotal role in shaping the connection between brands and ultra-high-net-worth individuals. Hence, we took a deep dive into the yachting niche, identifying the discerning clientele’s pain points and unique needs. By leveraging this information, we established a competitive brand identity and conveyed the company’s gist. This also involved crafting the visuals, developing the color palette, selecting typography, and using original, high-quality images throughout the website. As a result, we crafted a website that seamlessly blends minimalism with high-end aesthetics, considering the ultra-high-net-worth individuals’ preferences and effectively addressing their concerns. This, in turn, fueled the conversion rates for our client.

The projects & categories pages, focusing on yachts, should be appealing and clean, allowing clients to easily choose the right category or browse all projects at once. We used the parallax effect with real layout drawings on the background, overlaying them with captivating photos of completed projects. Additionally, a laconic hover effect using a gradient from our palette of emerald shades further improves the user experience

For the categories page, we decided to focus on a simple page layout with a white background and tabs for selecting the category you need. This is convenient because when clicking, it instantly displays projects belonging to a specific category.