L o a d i n g

E-commerce Development for an Outdoor Pushchair Brand

UI/UX Design

Content Migration

E-commerce

Shopify Development

Altum Software - Out 'n'​ About Store

About the Client

Out ‘n’ About is a British-based all-terrain and outdoor pushchair brand. They
provide practical pushchairs that help families Go Anywhere, supporting active
and outdoor lives.

Industry:

Retail

Client:

Out 'n'​ About

Country:

UK

Time Frame:

12 weeks

Team:

Creative Project Manager

UI/UX Designer

Graphic Designer

Full-time Shopify Developer

QA Engineer

Altum Software - Out N About E-commerce website

Business Goal

Revamp the website built on Shopify by adding relevant content for the target audience and modernizing it to enhance accessibility and user-friendliness, providing an exceptional user experience, boosting revenue, and reducing customer churn.

About
the Project

Challenge

The client reached out to us to customize the Shopify theme and craft a unique website design with the capability to store the files and images. In addition, we had to seamlessly migrate the existing content from WordPress to Shopify, including product descriptions, images, and blog posts, while carefully preserving SEO settings to maintain their organic search rankings, keywords, alt words, URLs, etc.

Solution

We implemented custom solutions for the website design and development, enhancing user-friendliness. The team developed the single product pages with the necessary information to help customers make the right decision and facilitate the process of pushchair shopping. Our graphic designer created bespoke icons to illustrate each pushchair’s features and primary advantages. We successfully transferred the content without impacting the SEO rankings.

Design & Development Process

Altum Software - Out N About Design & Development process

Key Outcomes

Customized the Shopify website theme, making it unique, captivating, and user-friendly.

Crafted bespoke single-product pages with custom solutions, relevant content, and visual elements to facilitate the process of pushchair shopping for customers.

Migrated all the content from WordPress, including blog posts, product descriptions, and images, while preserving the SEO settings and maintaining the organic search rankings.

Implemented an inventory management system, ensuring the
stock level data is always up-to-date, providing customers with
accurate information, and elevating the overall user experience.

Optimized the website, resulting in boosted
conversion rates and leading to a substantial
increase in the company's sales.

Altum Software - CEO Oleg Dumych

Clutch proves we craft outstanding digital products.

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Diminish the cart abandonment rate and customer churn with a custom E-commerce store, providing a seamless shopping experience!

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